The internet is constantly bustling with new information by the second. So how can you ensure your work and brand stays relevant in such an oversaturated field? Create killer content, consistently. As a content creator, there is no excuse to share mediocre content.
1. Create a Frequency Timeline
Before you can create great content consistently, you must first define what your ideal concept of consistency is. That is setting a “frequency timeline.” People often confuse what is consistent, with what is frequent. For example, posting to your blog every day doesn’t define consistency, it just shows how often you choose to share content based on your timeline.
In order to create killer content “consistently”, first determine how frequently you can actually create a quality piece. Take into consideration, research and brainstorming, the average length of your pieces, editing, everyday responsibilities etc. Once you’ve outlined what writing, or recording a quality piece entails, then ask yourself “how much time will I need to create something of this quality, every single time?” Is it a day? Two days? A week? A month? Then start to create a frequency timeline, and stick to it. This way, you’re not just throwing out filler content to keep your audience occupied. You can set the pace of your production, and they now know what to expect (quality) and when they are going to get it (consistently). They are not asking for regularity, but steadiness. Because who cares if you put out garbage 3x times a day every day? I’ll tell you, no one. But quality, clean, and well-curated content once a week.
2. Know Your Audience, and Speak to Them Directly
Remember back in college when we had those 10-page research papers and every other few paragraphs we would fill in the blank spaces with fluff and any other filler content we could find around the web?
Burnt out college student just trying to win at life? Sure. Girl boss blogger trying to build her brand and loyal community? No. As content creators, knowing your audience and speaking directly to them is key to creating quality content. Don’t just write what you feel, and fill in the page with empty sentences. Write directly to your reader. Track your analytics on a regular basis and measure the performance of your blog posts. Which articles get the most views and engagement? What topics or categories do your audience love? Then use this insight as a guideline for your future posts.
3. Set Goals and Adhere to Them
Once you’ve examined the analytics of your top content, establish benchmarks for your high-quality content and adhere to those guidelines. Observing your analytics, if your best content translates to a certain number of views, shares, interaction etc., ask yourself if the content you’re creating has the capacity to reach those same goals. If not, what are some ways you can improve it? And if that doesn’t work, avoid sharing it all together. Again, the goal here is ‘high quality on a consistent basis,’ not ‘high quantity of whatever you feel works at the time.’
4. Never Overlook The Power of Details
Take your time. Pay attention to the details. Pretend you’re a perfectionist. I can’t express how many times I’ve come across what could have been a great think piece, but it was filled with so many grammatical errors I could barely get through the first paragraph. Great content creators are detail oriented and never sacrifice quality for quantity. Better to write one extremely detailed, well thought out and thoroughly edited article, than 3 mediocre ones.
5. Think Like an Educator
Create content that teaches, rather than content that pushes. One key element to creating great content every time is educating your audience on something. We live in an information age where people are constantly looking for guidelines, do’s and don’ts, or simply how to solve a problem. So when creating content, think less of how can I impress my reader and more of how can I impact her. In other words, don’t just share a photo diary from your last trip to Jamaica. Add details. Tell a story about the history of the location you shot at.
6. Do Your Research
As a blogger, you become a trusted voice in your creative world and people will often look to you to deliver the best and most accurate information. But if you really want to take it up a notch, find ways to incorporate data and statistics into your content to make it more credible and compelling. I’ve learned that people love numbers. For instance, “a lot of people die from cancer each year” doesn’t sound as thought provoking or convincing as “according to statistics on cancer.gov, in 2016, an estimated 1,685,210 new cases of cancer will be diagnosed in the United States and 595,690 people will die from the disease.”
7. Sacrifice Quantity For Quality
Since we’ve already determined that consistency isn’t based on posting regulation but rather how much your audience can expect valuable content from you, the adage “quality over quantity” goes without saying. This phrase has had quite an echo in this post, but with good reason. You can never, and will never post high performance, thorough, detail oriented, carefully crafted, educational content in bulk. Nope! It just doesn’t happen that way. It doesn’t matter if you eat, sleep, and live on your blog, throwing out posts 5 times a day (unless you’re a gossip or news blog) will inevitably overshadow the quality content you’ve once published.
8. Add Visuals
There’s a study that’s since been released showing that the average human attention span has dropped from 12 seconds to 8 (yes less than that of a gold fish). And as a blogger, sometimes it’s hard to keep your audience engaged with lengthy essay form posts, EVERY time. So every now and again, to really keep your readers on their toes, add a creative element to your posts by using visuals, infographics, and even videos to amplify your already great content.
Read the remaining tips on thinkitpoppy.com